Ready to Lead Cape Town’s Marketing Transformation?

Cape Town Tourism (CTT), a globally recognised DXO, is on a mission to make Cape Town the most beloved, inclusive, and sustainable destination in the world. With a legacy of innovation and impact, we are redefining tourism by harmonising People, Planet, Profit, and Partnerships. Now, we need a visionary leader to craft a future-forward marketing strategy that inspires the world to explore Cape Town.

Are you ready to:

• Craft transformative campaigns that connect with millions of travellers?
• Leverage the latest digital platforms to build a future-fit destination brand?
• Inspire communities, preserve natural beauty, and drive sustainable growth?

If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine.

What We Offer…

• Global Impact: Shape Cape Town’s global reputation and set new standards in responsible tourism.
• Innovation Hub: Integrate AI, data insights, and immersive experiences (AR/VR) into world-class marketing strategies.
• Meaningful Legacy: Build a tourism brand that uplifts communities, protects Cape Town’s heritage, and inspires the world.
• Inspiring Culture: Lead a team of dreamers and doers committed to creativity, collaboration, and innovation.
• Competitive Rewards: Enjoy a market-competitive salary, performance-based incentives, and opportunities for global networking and professional development.

 What You’ll Do…

As the Chief Marketing Officer of Cape Town Tourism, you will:

• Shape the Vision - Lead the development and execution of innovative marketing strategies to position Cape Town as a premier sustainable destination.
• Build the Brand - Enhance and oversee iconic brands like LoveCapeTown, TravelWise, and Limitless Cape Town to inspire local and global audiences.
• Embrace Technology - Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
• Drive Visitor Growth - Expand Cape Town’s reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
• Champion Inclusivity - Ensure marketing strategies embrace diversity and universal access, making Cape Town welcoming for all travellers, including persons with disabilities.
• Collaborate Widely - Partner with communities, businesses, and global organisations to create campaigns that reflect Cape Town’s rich heritage and future aspirations.
• Deliver Results - Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.

What We’re Looking For…

We’re seeking a game-changer with:

• Leadership Excellence - A proven ability to inspire high-performing teams and shape iconic brands.
• Digital Innovation - Experience in AI-driven campaigns, data analytics, and emerging technologies.
• Global Perspective - Experience marketing to diverse international audiences.
• Sustainability Commitment - Passion for balancing profit with purpose.
• Inclusivity - An understanding of accessible tourism and strategies that embrace diversity.
• Creativity with Impact - The ability to turn data-driven insights into campaigns that deliver measurable results.

Minimum Requirements:

• 10 years of progressive marketing experience, including 5+ years in senior leadership.
• A background in tourism, destination marketing, or hospitality is highly desirable.
• Expertise in building and monetising marketing strategies through partnerships and sponsorships.
• Strong storytelling and communication abilities.
• Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.

Cape Town Tourism is committed to Employment Equity and in line with our Employment Equity Plan, preference will be given to suitably qualified and experienced equity candidates.

Don’t just take a seat at the table.

Lead the charge. Inspire the world. Love Cape Town.